Is Your Brand Up to Date? Here’s How to Update Your Social Accounts Quickly

Posted on Aug 13, 2012 in the Hybrid Salesperson blog | 0 comments

RECENTLY I downloaded a free ebook (The 12 Biggest Social Media Mistakes Businesses Make) from Facebook expert Mari Smith and realized after just the first page that I needed a little maintenance on my online branding. Why? Because the first tip was to make sure that all of your social media profiles were consistently branded and updated.

Oops.

Immediately I realized that many of my social profiles hadn’t been refreshed in awhile. My Twitter profile, for instance, still listed my old blog url from 2010. And my Pinterest profile didn’t say anything about what I do. And my Flickr profile had a blurry photo.

In other words, my social media “image” was no longer an accurate reflection of me or my business. I needed to update pronto!

Three Benefits of Updated Branding:

Here are three reasons why a consistently branded web presence is valuable:

Your followers will immediately RECOGNIZE your brand because your website, Facebook, Twitter, etc. all resemble each other in style and content.
Followers will find RELEVANT and updated descriptions of what you do and how you can help them.
And they will find the correct LINKS to visit you on other channels and hopefully engage with you in several places across the web (something that wouldn’t happen if…say…your url was old and incorrect!).

Using BlissControl to Update Your Social Media Sites

Fortunately updating was fairly easy after discovering a handy little site called BlissControl.com.

Blisscontrol is extremely easy to use. First you just select the kind of social element you want to update from a list they provide (ex. username, profile picture, bio, etc.).

And then you select the social media channel you want to update it on. BlissControl automatically routes you to the settings page on that site so that you can quickly update. Trust me–it is a HUGE time saver.

The other benefit is that BlissControl provides a list of most of the commonly used social media sites so that you don’t have to create your own. For instance, I probably would have forgotten about my Flickr account if it had not been listed, and I’m so glad it was, because Flickr was one of my most outdated channels.

Blisscontrol didn’t solve all of my updating issues. I still had to spend some time researching custom-made Twitter backgrounds (this post was helpful for that), and recreating my Facebook Page cover photo, but all in all I was thrilled to update most of my accounts in one afternoon. And now I can rest easier knowing that my followers will find a consistently familiar brand across the web when they’re searching for me.